Sam Frith is an experienced Creative Director with a successful history of working in the Architecture and Design sector. Sam has a strong arts and design background, including a Fine Arts degree, and has engaged in a variety of arts-based projects over his career. After living and working in Japan as a creative designer for 8 years, he returned to London to explore the world of commercial ceramic tiles and build a network within the A&D community. Sam now works for Solus as their Creative Director and is leading their journey towards becoming B Corp certified, prioritising communities, people, and the planet.