Always a fan of balance, Matt believes that all great design balances two vital qualities: ideas and craft. Jaw-dropping ideas are nothing without eye-popping execution, and vice versa.

For nearly 25 years, Matt’s created brilliant work that balances ideas and craft for some of the world’s most respected agencies – including London’s influential Trickett & Webb, Melbourne’s 3Deep, retail design gurus Together Design and as a partner at acclaimed brand design agency 300million. Along the way, his ideas and craft have picked up accolades from D&AD, the Design Week Awards, New York Festivals and the Transform Awards. Today, he plays a prominent role in the UK design industry as a writer, speaker, and as an awards judge on the lookout for great ideas beautifully executed.