Joy has a natural curiosity for places and place identity. Born in Rio and educated in San Francisco, she has called London her home for 20 years and compulsively travels at every opportunity. Joy is the founder of dn&co, a brand consultancy inspired by culture and place, and the team behind the reinvention of some of London’s most remarkable areas — St James’s, Broadgate, Television Centre, White City Place, and Ilford Town.  Joy has collaborated with government, architects, developers and businesses to create meaningful destinations in workplaces, residential, retail, restaurants — through to entire neighbourhoods and towns.

Last year Joy founded Place Press, an independent publisher that explores the intersection between people, places and culture. Her recent book, Know Your Place, talks about the need to go beyond placemaking and create places with purpose.