Joelle is a creative with a passion for all things paper, colour and materiality. She represents the G . F Smith brand across the West of England, talking to designers, creatives, printers and brands every day.

Working as a Paper Consultant at G . F Smith, Joelle works amongst a team that have decades of gathered experience, all of which they’re only too happy to share. Their passion for paper is limitless, as is their knowledge of what it is capable of, and what G . F Smith can help a designer achieve with it.

Joelle will be talking about G . F Smith and the launch of their latest research project – a global colour survey seeking to define the colour that represents our collective future.