Jo is Chief Design Officer at Friday and is responsible for ensuring the highest quality of output from design strategy and IA, UX, interface design, through to prototyping and movement.

Her role is to raise the design ambition of our clients and to make sure everything we create is robust, user centred and strategically brilliant. Jo passionately promotes greater collaboration and understanding between internal teams and clients as it makes for shared ownership and ultimately, better work.

She leads a team of exceptionally talented design practitioners, who have deep specialist skills across any or all parts of the design spectrum, but who also display a generalist attitude enabling them to navigate, communicate and practice the whole design process.

Jo has worked in agencies and brand consultancies for nearly 20 years, achieving a deep understanding of the tension between balancing user needs with business requirements in digital ecosystems. Jo has led design efforts for a diverse range of clients: HSBC, The Co-operative Group, British Airways, YSL, Paul Smith and IKEA.

Working in pixels by day, Jo likes to make real things at night. She is currently perfecting traditional quilting techniques to make modern quilts with serious attitude.