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Amanda Gaskin

Creative Director at Seachange

Change isn’t just a word in our name; it’s our guiding principle. We seek to shift perceptions, challenge conventions, and champion change. Our work is thoughtful, yet unexpected and often described as category-breaking.

Seachange is led by Amanda Gaskin and Tim Donaldson, serving as both co-founders and creative directors. After they spent the best part of a decade honing their craft at creative agencies in London, they returned home to New Zealand to establish their own agency. Their specialty lies in building brands from the ground up, while also embracing the challenge of renewing established brands with a fresh perspective. The studio has amassed over 70 design awards since its inception in 2017.

Seachange is based in Tāmaki Makaurau, Auckland, New Zealand, but has clients all over the world.

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