Signalism

From cave to crave to cloud to cosmos.
A journey through how communication evolved. And what it’s becoming.

David Johnston traces the arc.
From early marks on cave walls… to brands, feeds, and algorithmic signals shaping culture in real time.

Not a history lesson. A pattern recognition exercise.

Because communication has never been neutral.
It builds behaviours. It builds systems. It builds worlds.

What do the signals we create today…
say about the future we’re constructing?

Part natural history.
Part media theory.
Part wake-up call.

Not where we’ve been.
Where we’re going.