The future isn’t black and white, so help us to determine the Colour of the Future!
G . F Smith is excited to announce the launch of their latest research project – a global colour survey seeking to define the colour that represents our collective future.
Colour touches our lives in countless ways. It has long been known to influence our moods, our energy levels, and even our buying decisions. The colours we surround ourselves with send out messages about who we are – or who we want people to think we are. Whether we’re feeling blue or seeing red, our lives are shaped by colour.
But how do our thoughts, hopes and expectations about the future influence our views about colour? When we look to the future, do we see the world as bright and vibrant, or dull and drained? Does the future look different to different parts of the world? Or is it unique to the individual?
Over the next few months, G . F Smith invite you to participate to help them determine the answers to these bold questions. Head to colourofthefuture.com now to select your personal vision for the colour of the future from a near-limitless palette. This session will introduce the project, looking at the history and application of colour to challenge how you approach selecting your Colour of The Future.
Speakers
Joelle Preddy
Paper Consultant, G . F Smith
Joelle is a creative with a passion for all things paper, colour and materiality. She represents the G . F Smith brand across the West of England, talking to designers, creatives, printers and brands every day.
Working as a Paper Consultant at G . F Smith, Joelle works amongst a team that have decades of gathered experience, all of which they’re only too happy to share. Their passion for paper is limitless, as is their knowledge of what it is capable of, and what G . F Smith can help a designer achieve with it.
Joelle will be talking about G . F Smith and the launch of their latest research project – a global colour survey seeking to define the colour that represents our collective future.
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