Bridge Builders: Navigating the Creative Process with Illustration Agencies
Weitong Mai
Illustrator
This presentation will focus on the intricate journey from a vague idea to a vibrant illustration, highlighting the critical role of illustration agencies in crafting these connections. We’ll explore how agencies navigate the creative process, mediating between artists’ visions and clients’ needs, to transform raw concepts into compelling visual stories. Through case studies and insights, attendees will learn about the challenges and strategies involved in bringing diverse creative elements together for project success.
‘The Harry Potter Wizarding Almanac is published by Bloomsbury Publishing Plc. Illustrations copyright © J.K. Rowling 2023.’
Speakers
Weitong Mai
Illustrator
Weitong Mai is a freelance illustrator based in London, UK. She graduated from Camberwell College of Arts with BA(Hons) Illustration Diploma in the summer of 2017, since then, she had been working as a freelance illustrator. She provides illustration for both editorial and commercial uses, clients include: Apple; Starbucks; Moleskine; Kiehl’s; National Trust; Bloomsbury Publishing; Penguin Random House; BBC; etc.
In the year of 2020, she founded Caper Illustration Ltd. with two other partners. Caper illustration is an illustration agency, currently representing 27 talented creatives, including illustrators, motion graphic designer, and animators, from China and Asia. Caper has a knack for spotting brilliant young creatives who deserve global attention. In the past few years, we already caught the attention of brands as big as Apple, Harper’s Bazaar, The New York Times, McDonald’s, Coca Cola, Procreate, etc.
