Finding Flow: Discovering our purpose as a studio

Karl Doran, Founder and Creative Director at Flow, talks about why he started a studio, how the work they do has changed over the years, and how they have shifted their focus in response to a changing world. He discusses the agency’s newly formed manifesto and how they came to realise the greatest contribution they can make is using their skills to do good work for the good of the world

From starting 6 years ago as motion design specialists, Flow now focuses on behaviour change campaigns through creative storytelling. Karl explains how they have taken their approach to narrative based animation and adapted it to creating brands with character, and brand systems that incorporate design, illustration and animation.