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Alison Richings

Wayfinding Design Director, Endpoint

Alison leads Endpoint’s Wayfinding design team, shaping strategic and creative direction for major global projects. With over 20 years’ cross-sector experience, she has delivered impactful designs for destinations including Everton FC’s Hill Dickinson Stadium, National Museum Norway, Oxford North Innovation District and Heathrow Terminal 5.

A recognised expert in wayfinding strategy, researching how navigation supports inclusivity, accessibility, and sustainability. Alison shares her expertise through talks, publications, and the Wayfinding Xchange podcast, and served as a RIBA panel judge in 2025. She champions people-focused, sustainable design that enhances experience and architectural identity.

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