6th – 8th June 2019

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Creativity: Birmingham vs. London

  • Sweta Pathak


Birmingham & Midland Institute


Thu 7th June @ 10:00 am - 10:40 am



Exploring the challenges creatives face when they’re not in a big world city such as London.

Having worked in big world capitals such as Mumbai, Barcelona, Milan and London, Sweta now lives and works in Birmingham. She talks about the challenges creatives face while working in the regions – challenger brands, lower budgets, less turnaround times, lack of diverse talent…etc. How can Britain’s second city be first for creativity?


Sweta Pathak

Creative Director

More info



Creative Director

Sweta is a Creative Director (Art) with more than twenty years experience in the advertising & marketing comms industry. She has worked in London, the regions and Internationally for agencies big and small, producing award-winning work across all disciplines.

Her work has been recognized by: Cannes, D&AD, One Show, Campaign Press & Poster and the Outdoor Hall Of Fame. Conceptual thinking, an eye for detail and a fresh approach to creative ideas and craft are Sweta’s strong points.

Being one of the very few senior female advertising creatives in the Midlands, Sweta is keen to share her learnings and experience with women aspiring to find their place in the industry. Which is why she co-founded “Women Unltd” in March 2018, the first and only networking platform for women in the creative and marketing industries in Birmingham.

Sweta has also been a guest lecturer and a mentor for visual communication students at the Birmingham City University since 2009.

More recently, she was awarded a Google scholarship to attend the D&AD Festival in London including their RARE workshop – a 2-day masterclass for 50 unusual creative minds from all over the world with a shared purpose of promoting diversity in the creative industries.


Graphic District Sponsor
Graphic District Sponsor
Graphic District Sponsor

Birmingham & Midland Institute

9 Margaret St
Birmingham, B3 3BS United Kingdom

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Birmingham & Midland Institute (BMI) is a Victorian Grade II listed building, nestled behind Birmingham Museum & Art Gallery in the city centre. The BMI has been at the heart of Birmingham’s cultural life for over 150 years. It was originally founded by Act of Parliament in 1854 for the ‘Diffusion and Advancement of Science, Literature and Art amongst all Classes of Persons resident in Birmingham and Midland Counties’. Charles Dickens was one of its early Presidents.

A note on accessibility: There is some accessibility but this is unfortunately limited in some areas due to the age of the building. Disabled visitors should contact BMI before attending an event so they can discuss in more detail how to make their visit as accessible as possible. Hearing loops are available for a small fee.

  • Nearby Parking
  • Wheelchair Access
  • Toilets
  • Accessible Toilets
  • Hearing Loop


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