6 years ago, art director Darren Wall courted countless major publishers, eager to make beautiful books on videogame history. Disinterested and bemused, they all turned him down, recounting to him the old industry adage: ’Gamers don’t read’.
As a last resort, he turned to the emerging crowdfunding platform Kickstarter and set about making and selling them by himself. Now, his imprint Read-Only Memory is the leading voice in videogame history publishing, and Wall works as a roving commissioning editor for publisher Thames & Hudson. Recently, Wall has created books for major personalities and institutions such as Mr Bingo, Anthony Burrill and the V&A Museum, and has co-founded Volume: a crowdfunding platform created expressly for books on visual culture.
In his talk, Darren will impart the secrets, 5 star review highs, and bank balance-obliterating lows of self-publishing, explaining how crowdfunding has made it possible for anybody to create a book, freed from the conventions and limitations of traditional publishing.