6th – 8th June 2019

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Be green and not heard – a guide to ethical brand storytelling

  • Sarah Seaton




Thu 7th June @ 10:00 am - 10:40 am



In the post Blue-planet world, where sustainability is the buzzword on everyone’s lips, we are seeing a transformation in the way people are consuming brands.

With a greater awareness and demand for provenance and product ethics, the story of a brand is more vital than ever. In this talk, Sarah will explore the future of storytelling in this changing landscape and asks the troubling question – do we all have to become a bunch of hippies?


Sarah Seaton

Brand & Content Strategist

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Brand & Content Strategist

Sarah Seaton is an ethical brand and content strategist. During her 10 years of working across agencies and client side, Sarah has helped define and transform a plethora of brands by leading them into persona led, disruptive strategies. Originally training as a journalist, Sarah not only loves to help her clients find their tone of voice, she also loves to write for cause and passion led magazines.

A number of years ago Sarah’s personal mission to create a more sustainable lifestyle transcended into her work, and she now runs Ethical Brand Labs. Defining ‘ethical brands’ as those with a positive agenda towards the environment, wellness and social impact – Sarah aims to inspire and nurture green eyed change makers, and conscious thinkers to create a brighter future!

What Sarah likes: Planning to take over the world, figuring out what ‘sustainable living’ even means, and cinnamon buns.


Digital District Sponsor
Digital District Sponsor
Digital District Sponsor


STEAMhouse, 108 Digbeth High Street,
Birmingham, B5 6DT United Kingdom

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STEAMhouse is a unique new space for innovation through interdisciplinary collaboration. Powered by Birmingham City University, their free workshops and events allow people to share and develop their ideas with experts from many different backgrounds. The venue has specially designed spaces to encourage businesses to incubate new ideas, and prototype new products and services. It also houses a fabrication facility where members can experiment with digital, wood, metal and print production.

STEAMhouse is located on Digbeth High Street, a stone’s throw from the city centre.


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